Prom season is upon us ladies. I don't know about you but it is one of my favorite times of year. Rarely do we ever have an excuse to wear a beautiful gown embellished with shiny rhinestones that make us feel like a real life princess, but prom is our chance. The big question: what do [...]

Our new store!

After months of hard work and planning, we are so excited to announce that we have opened our new Uptown American storefront! Uptown American’s store front opened late AUGUST 2017 at 210 FOREST AVE, LAGUNA BEACH, CALIFORNIA. We can’t wait for you to see our online store come to life at this beautiful location. This storefront allows us to provide you, [...]