Summer Date Must Haves

Summer Date Must Haves

Summer is calling and it's saying it is the season for adventure themed dates! Whether it is a beach day in sunny California or strolling the streets in downtown Manhattan, these looks are sure to stun him with awe. Are All Tied Up dress is perfect for a day to night transition. It is lightweight [...]

Who We Are As a Company

Who We Are As a Company

Uptown American is a brand that was first established in November 2016 and started as an online store. Which due to popularity and demand we had our first store opening in Laguna Beach late August of 2017. Now as both a physical store and an online store we are able to grow and continue branching [...]

Why We Chose Laguna Beach

Why We Chose Laguna Beach

With California being one of the most fashionable parts of the world, some people could ask the question, why did you choose your first store location as Laguna Beach? Why not a larger city such as Los Angeles, San Diego, or San Francisco? Well, we personally could not think of a better place to start [...]

What to Wear to the OC Fair

What to Wear to the OC Fair

It's summer and that means it's fair season! Whether you trekked to the San Diego County Fair or you are anxiously awaiting the Orange County Fair. Here are some outfits we think would look Instagram worthy as well as hold up with the rides. Our Lavender Off the Shoulder Romper would be perfect for a [...]